diff --git a/mod/book/lib.php b/mod/book/lib.php
index 8c3f1f761d0..e578bc8574a 100644
--- a/mod/book/lib.php
+++ b/mod/book/lib.php
@@ -429,8 +429,21 @@ function book_pluginfile($course, $cm, $context, $filearea, $args, $forcedownloa
     if ($args[0] == 'index.html') {
         $filename = "index.html";
 
+        // We need to rewrite the pluginfile URLs so the media filters can work.
+        $content = file_rewrite_pluginfile_urls($chapter->content, 'webservice/pluginfile.php', $context->id, 'mod_book', 'chapter',
+                                                $chapter->id);
+        $formatoptions = new stdClass;
+        $formatoptions->noclean = true;
+        $formatoptions->overflowdiv = true;
+        $formatoptions->context = $context;
+
+        $content = format_text($content, $chapter->contentformat, $formatoptions);
+
         // Remove @@PLUGINFILE@@/.
-        $content = str_replace('@@PLUGINFILE@@/', '', $chapter->content);
+        $options = array('reverse' => true);
+        $content = file_rewrite_pluginfile_urls($content, 'webservice/pluginfile.php', $context->id, 'mod_book', 'chapter',
+                                                $chapter->id, $options);
+        $content = str_replace('@@PLUGINFILE@@/', '', $content);
 
         $titles = "";
         // Format the chapter titles.
@@ -451,12 +464,7 @@ function book_pluginfile($course, $cm, $context, $filearea, $args, $forcedownloa
             }
         }
 
-        $formatoptions = new stdClass;
-        $formatoptions->noclean = true;
-        $formatoptions->overflowdiv = true;
-        $formatoptions->context = $context;
-
-        $content = $titles . format_text($content, $chapter->contentformat, $formatoptions);
+        $content = $titles . $content;
 
         send_file($content, $filename, 0, 0, true, true);
     } else {
@@ -597,4 +605,4 @@ function book_export_contents($cm, $baseurl) {
     array_unshift($contents, $structurefile);
 
     return $contents;
-}
\ No newline at end of file
+}
diff --git a/mod/book/tool/exportimscp/locallib.php b/mod/book/tool/exportimscp/locallib.php
index 6bc14ef978e..2892e579927 100644
--- a/mod/book/tool/exportimscp/locallib.php
+++ b/mod/book/tool/exportimscp/locallib.php
@@ -231,9 +231,17 @@ function booktool_exportimscp_chapter_content($chapter, $context) {
     $options->noclean = true;
     $options->context = $context;
 
-    $chaptercontent = str_replace('@@PLUGINFILE@@/', '', $chapter->content);
+    // We need to rewrite the pluginfile URLs so the media filters can work.
+    $chaptercontent = file_rewrite_pluginfile_urls($chapter->content, 'pluginfile.php', $context->id, 'mod_book', 'chapter',
+                                                    $chapter->id);
     $chaptercontent = format_text($chaptercontent, $chapter->contentformat, $options);
 
+    // Now remove again the full pluginfile URLs.
+    $options = array('reverse' => true);
+    $chaptercontent = file_rewrite_pluginfile_urls($chaptercontent, 'pluginfile.php', $context->id, 'mod_book', 'chapter',
+                                                    $chapter->id, $options);
+    $chaptercontent = str_replace('@@PLUGINFILE@@/', '', $chaptercontent);
+
     $chaptertitle = format_string($chapter->title, true, array('context'=>$context));
 
     $content = '';
diff --git a/mod/page/lib.php b/mod/page/lib.php
index 4fcf7e44a43..b7eae05a6be 100644
--- a/mod/page/lib.php
+++ b/mod/page/lib.php
@@ -338,15 +338,21 @@ function page_pluginfile($course, $cm, $context, $filearea, $args, $forcedownloa
             return false;
         }
 
-        // remove @@PLUGINFILE@@/
-        $content = str_replace('@@PLUGINFILE@@/', '', $page->content);
-
+        // We need to rewrite the pluginfile URLs so the media filters can work.
+        $content = file_rewrite_pluginfile_urls($page->content, 'webservice/pluginfile.php', $context->id, 'mod_page', 'content',
+                                                $page->revision);
         $formatoptions = new stdClass;
         $formatoptions->noclean = true;
         $formatoptions->overflowdiv = true;
         $formatoptions->context = $context;
         $content = format_text($content, $page->contentformat, $formatoptions);
 
+        // Remove @@PLUGINFILE@@/.
+        $options = array('reverse' => true);
+        $content = file_rewrite_pluginfile_urls($content, 'webservice/pluginfile.php', $context->id, 'mod_page', 'content',
+                                                $page->revision, $options);
+        $content = str_replace('@@PLUGINFILE@@/', '', $content);
+
         send_file($content, $filename, 0, 0, true, true);
     } else {
         $fs = get_file_storage();