diff --git a/analytics/classes/insights_generator.php b/analytics/classes/insights_generator.php
index cb24ccdc251..6101a961278 100644
--- a/analytics/classes/insights_generator.php
+++ b/analytics/classes/insights_generator.php
@@ -135,7 +135,7 @@ class insights_generator {
         $message->component = 'moodle';
         $message->name = 'insights';
 
-        $message->userfrom = \core_user::get_noreply_user();
+        $message->userfrom = \core_user::get_support_user();
         $message->userto = $user;
 
         $message->subject = $this->target->get_insight_subject($this->modelid, $context);